Coming up with content
Interesting Daily Stats on Social Media:
- People share 1.3 million pieces of content on Facebook every minute of every day
- Almost 85 million videos and photos people are uploaded every day
- 3 billion snaps are sent every day
- 400 hours worth of video content is uploaded every minute
The moral of the story here is that because of how much content gets posted to social media every day, consumers will only follow individuals and platforms that create valuable content. And since you want to be the person they follow, you must create content that is valuable to them.
There are endless health and wellness topics to talk about in Playbook.
Now that you know you must create valuable content, you’re probably wondering what content is considered valuable by your health conscious consumer. Here’s a list of ideas relating to health, wellness, and fitness, that you can talk about to give value to your followers and biggest fans. Be sure to provide tips and best practices involving these topics in your Instagram and on your Insights section in the app.