# Playbook

> Playbook is a platform where fitness creators launch their own subscription apps, communities, and challenges — and turn their audience into recurring income. Playbook has paid more than $233M to over 2,500 earning creators, and it is free to start.

Playbook is built for fitness creators who monetize their audience: trainers, coaches, and athletes across modalities like HIIT, strength, Pilates, bodybuilding, yoga, and running. Creators keep ownership of their content and subscriber relationships; Playbook provides the app, payments, community, live streaming, challenges, analytics, and marketing tools.

## Key pages

- [Homepage](https://www.playbookapp.io/): What Playbook is and how fitness creators earn recurring income.
- [Creator Success Stories](https://www.playbookapp.io/case-studies): Case studies of creators scaling their earnings on Playbook.
- [Alicia Erickson](https://www.playbookapp.io/case-studies/alicia-erickson): Midlife women's fitness — 10,000+ paid subscribers, $100K+ average per month.
- [Mackenzie Wells](https://www.playbookapp.io/case-studies/mackenzie-wells): HIIT & strength — 27,000+ paid subscribers, $100K+ average per month.
- [Judd Lienhard](https://www.playbookapp.io/case-studies/judd-lienhard): Bodybuilding & physique — 6,000+ paid subscribers, $60K+ average per month.
- [Melania Antuchas](https://www.playbookapp.io/case-studies/melania-antuchas): Pilates & sculpt — 3,000+ paid subscribers, live within 24 hours.

## Legal

- [Terms of Service](https://www.playbookapp.io/terms-of-service)
- [Privacy Policy](https://www.playbookapp.io/privacy-policy)
- [Creator Agreement](https://www.playbookapp.io/creator-agreement)