Playbook Stories

Playbook Stories is similar to Instagram Stories except you can record up to 30 seconds. They also expire after 24h.

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Mindset

  • Unprecedented in digital fitness to be able to talk directly to your PAYING customers 
  • People will become dedicated, die hard fans if you are bringing the love, frequently

Inspiration on what to say

Talk your content

  • New workout up!”
  • “Who’s training with me?” 
  • “This is what we are doing this week”
  • “Challenge for you this week” 
  • “This is how you perform this workout” 

Call out and respond to customers 

Balance a few Q&A on Playbook and a few on Instagram (daily is ideal) 

  •  “Great job Jane and finishing today’s workout” 
  • “Message me if you completed my program this week?”
  • “Can’t believe how amazing you are doing” 
  • “Sandeep from India. Great to meet you!”

Get customers and clients involved

  • “Hey guys, with my client Clint here” 
  • “Here is a common mistake for this move” 
  • “Nutrition hacks coming in hot from my nutritionist, Casey” 

Motivation

Everyone is looking for someone to help them have a better day. Motivation is key. Inspire, encourage, share mindset, positivity 

  • “Good morning everyone!” 
  • “Can’t want to start this week” 
  • “This is my trick for when I am not feeling good” 
  • “I’m here for you. Remember you can do this. Change is possible” 

Tips/facts/habits/best practices

Nutrition, wellness, your core habits, music, fun dancing

  • “I wake up at 6am every day and have two cups of water. Bottoms up!” 
  • “Favorite workout jam” 
  • “Techniques for how I calm the mind”

Ask questions (they can message you) 

  • “Any questions today guys?!” 
  • “How are you doing on the workouts. Does everything make sense?”

Misc

  • “Favorite workout gear”
  • “Favorite - bar, smoothie, shoes, piece of equipment, chocolate, cheat meal, friend, makeup”
  • “Family, friends, lifestyle, quotes”