Product updates

Playbook can now send the emails and push notifications that bring people back to checkout, turn free trials into paying subscribers, and move monthly subscribers onto your annual plan. You switch them on in Marketing > Automations, and we write and manage every message that goes out in your name.

In the first few weeks, creators running abandoned cart recovery brought back about 1 in 5 abandoned carts!

• Abandoned cart recovery. Three emails over three days to anyone who entered their email at checkout and left without paying.
• Free trial nurture. Four emails and three push notifications over five days, each one pointing to a starting workout you choose.
• One-time buyer to subscriber. Two emails and two push notifications over five days, inviting people who bought a program to join your subscription.
• Monthly to annual upgrade. Two emails and two push notifications in the week before a monthly renewal, showing the saving from your own prices.
• First workout congrats. One email right after a subscriber finishes their first workout with you.
• Insights for every automation. See how many people each one reached, how many opened and clicked, and how many converted.
• Push notifications you can switch off. Keep an automation’s emails running without its pushes.

Every automation starts switched off, so nothing sends until you turn it on. Free trial nurture and Monthly to annual upgrade each need one detail from you before they can run.

You can now program sets with more flexibility, put limited-category workouts in any order, and see who’s watching when you go live.

• Program rep ranges. Write sets your way: Fixed (10 reps), Range (8-10 reps), Minimum (10+ reps) or To Failure (as many reps as possible). This works for timed exercises too, like a 30-45 sec plank, and subscribers see the goal in the app.
• Reorder workouts in categories with a workout limit. Keep upload-date order (the default) or drag workouts into any order you like.
• See who’s watching when you go live. You and your subscribers now see a live viewer count during your live stream.
• Tabata and HIIT copy/paste. Copying and pasting these exercises now works correctly in the Creator app.
• Duplicating programs. Exercise Modifications now carry over to the copy once a collection is assigned.

You can plan your community posts ahead of time, instead of having to be at your desk the moment you want something to go out.

• Drafts and scheduling live in the three-dot menu. From there you can post now, schedule, edit or delete a post.
• Posts go live in your local time zone. The time you pick is the time your post publishes.
• Drafts and Scheduled have their own tabs. Everything you’ve lined up sits alongside Everyone and Mine in your community.

Drafts and scheduling are for your own community posts, and nobody sees a post until it publishes.

Your subscribers can leave you a note without rating the workout first, so you hear from more of them at the end of a session.

• A star rating is no longer the gate. Subscribers can leave stars, a note, or both.
• It’s one combined step. The rating and the note now sit together on the post-workout screen.

Two changes to the community: you can fix a post after you’ve published it, and comments and replies aren’t text-only anymore.

• Edit lives in the three-dot menu. It shows on any post or reply you wrote yourself, on web and in the app. The post keeps its likes and comments instead of you deleting it and starting over.
• Editing opens the same screen you posted from. Your text is already there, and saving updates the post in place.
• Five minutes to fix a typo quietly. Edit within five minutes of posting and the post looks untouched, with the timestamp unchanged.
• After that it carries an “(Edited)” mark. The mark is permanent, and no one sees a history of what you changed.
• Photos work in comments and replies. The same thing you could already do in a post, now one level down in the conversation.
• Your subscribers have it too. They can add photos to their own comments and replies.

We’re releasing Exercise Modifications in beta. Subscribers can now swap out one exercise for another, and log it, during a workout, whether they’re training around an injury or they don’t have the right equipment on hand.

• Modifications that we suggest. A subscriber can tap the swap icon on an exercise during a short-form workout. They’ll see up to three modifications to choose from, taken from your own library. We use AI to pick the best 1:1 swap per exercise.
• Modifications that you set. If you want more control, you can set the exact modification you want to appear for each exercise, in the same place where you build the workout. Subscribers see it labeled as approved by you, and your picks always replace ours.
• Subscribers can add their own exercise. If a subscriber is looking for something different than the provided modifications, they can put in a custom modification for themselves and log it.
• Turn off modifications whenever you want. For one exercise, a whole workout, or a whole program, you can disable Exercise Modifications. Subscribers simply won’t see the swap icon during that exercise, workout, or program.

This is only available for short-form workouts, not follow-along classes or timed workouts. Warm ups, mobility and recovery work don’t have it either.

Sometimes our AI will not provide suggestions, which happens when there’s low confidence on a good 1:1 swap.

A discount code and a free trial can now run at the same time. Before, entering a code on the checkout page made the free trial disappear and the subscriber paid the discounted price right away. Creators have asked for this for years, so we built it for any discount code, not just referral codes.

• A “Works with Free Trial” toggle on any discount code. Turn it on and the checkout page applies the discount and keeps the free trial.
• They’re charged the discounted price when the trial ends. Same discount, just later.
• The free trial has to exist first. If a free trial isn’t turned on for the monthly or annual subscription, the toggle won’t create one. Turn on the free trial, then create your discount code.
• Most codes don’t need it. A trial plus a discount makes for a thin first payment and delays the moment someone decides whether they want to pay. It’s best kept for short, dated campaigns, and worth keeping the discount modest.

Abandoned Cart Webhooks are live for all creators. When someone starts a checkout and doesn’t finish, the webhook fires and your tools can pick it up from there, so a recovery email can go out without you watching the list.

• Available to all creators. It works like your other webhooks, set up the same way.
• The payload has what a follow-up needs. Creator ID, User ID, user email, Product ID, Product Type, Product Name, checkout URL, and the date the email was captured.
• Built for personalized recovery. Point it at your email or automation tool and send whatever follow-up you want, with the product name and a link straight back to their checkout.
• The Abandoned Carts view is still there. Keep using the CRM view to see who came back and who didn’t.

A few changes to how you build workouts, and what subscribers see when they do them.

• Unilateral exercises. Mark an exercise as unilateral when you create it, and subscribers see ”/ side” on it.
• Rounds are set once per circuit. For Tabata and HIIT programming, set the rounds at the circuit level instead of repeating them on every exercise.
• Rest is a numeric input. Type the rest time instead of dragging a slider.

Your livestream no longer times out when the screen is inactive.

• No more mid-stream drop-offs. The stream stays up whether or not you’re touching the screen.

There’s a new Abandoned Carts view in your CRM, so you can see everyone who started a checkout and didn’t finish. Data refreshes every 20 minutes.

• A list of unfinished checkouts. Anyone who started a product checkout, both leads and existing subscribers, shows up once their checkout is at least an hour old. Email addresses are captured as soon as they’re entered.
• Rows flip to Converted when they buy. You can see at a glance who came back and who didn’t.
• A link straight back to their checkout. Share it and they pick up exactly where they left off.
• Export the whole table. Take the full list with you whenever you want.

Your Playbook subscription is now managed from the Offers tab, alongside everything else you sell. Pricing and packaging for it live on the Offer, the same way they do for One-Time Purchases.

• Your Playbook subscription sits on your Offers page. Manage subscriptions and OTPs from one place.
• Exclusive subscriptions work the same as always. Add one from the Offer Builder whenever you want.
• Nothing changes for your subscribers. Same price, same access, same experience.

Every Offer now has a Hide option. Use it when you want an Offer live and purchasable but not on display, like a price you only share with a specific group.

• Hide is available on all Offers, for all creators. Find it on the Offer, alongside your other Offer settings.
• Hiding an Offer hides the Programs inside it. If a Program also sits in a visible Offer, it still shows through that one.

Push notifications from your community now use real names, so you and your subscribers always know who posted or replied without opening the app. No more guessing who “someone” is.

• New posts name you. Subscribers see “New post from [Your Name] in the community.”
• Comments and replies name the person. “[Full Name] commented on your post” and “[Full Name] replied to your comment,” instead of “Someone.”
• Full names throughout. Community members don’t always know each other by first name, so every notification uses the full name.
• Tapping still lands on the post. Deep links work exactly as before, straight to the specific post or reply.

We’ve made it easier for subscribers to cast long-form classes to their favorite devices, with no more awkward start-and-stops or hunting for a hidden button. We tested this over the past month and saw 50% more members casting long-form classes.

• A “Cast” button on every long-form class. It sits right on the class screen, before the workout starts.
• Pick the device first, then press play. The class opens on the device you chose straight away.
• Works with Apple TV, Chromecast, Fire TV, and more. Subscribers cast to their favorite devices, not just the TV.
• Steadier streaming. The connection recovers faster when the internet slips.

We’ve improved how One-Time Purchases work on Playbook. The pricing, packaging, and landing pages for OTP Programs are now managed from the Offers tab. Learn more here!

• Programs build the content, Offers sell it. Build workouts, videos, and PDFs in Programs (Content tab); set the price, packaging, landing page, and share links in the Offer that wraps it (Offers tab). For a new Program, Playbook auto-fills its name and cover image onto the Offer, so you mainly add a price.
• Pricing and landing pages now live in Offers. Find them in the Price & Package tab of the Offer wrapping your Program, rather than on the Program edit screen. An Offer with multiple Programs can showcase each one, and its workouts, individually.
• Your Program links now point to Offers. Under Share, you’ll see links for the Offer(s) a Program belongs to. Click Links to see every Offer it’s in.
• A Program in more than one Offer. Legacy and shared links go to the cheapest Offer by default. To land buyers on a specific price, share from that specific Offer.
• Hiding an Offer hides every Program inside it. If a Program is in both a hidden and a visible Offer, it still shows through the visible one. Hidden pages now carry nofollow tags, so search engines won’t index them.
• A few inactive Programs were cleaned up. Programs with no price and no purchase history were set to Draft (publish from the Offer Builder anytime). A few comped-access Programs became hidden $1 Offers, matching how they were used.

Your community is the social layer that ties you to your subscribers day to day, and this release makes posting richer and conversations easier to follow.

• Longer videos. Upload or record long video clips right in a post. The old file-size limit is gone, so community videos now work the same way as exercise videos.
• Audio recordings. Record voice notes directly in the app and share them alongside text, photos, or video.
• Threaded replies. Reply to a specific comment so responses stay attached to what they answer, instead of piling up at the bottom of the post.
• Filters. Subscribers can filter the feed by all posts, coach-only, or their own. The coach-only filter is a cleaner way to surface key announcements than pinning.
• Search. Search the community by topic to resurface a past announcement, a popular thread, or a question you already answered, whether it’s yours or a subscriber’s.
• More emoji reactions. A wider set of emoji reactions to react with on any post or comment.
• Gallery view. Multiple images in a single post now group into a gallery.
• Cleaner admin view. Moderate everything from one place in the Community tab of your dashboard: reported content, blocked users, and pinned announcements in a single spot.

Contact information is no longer blurred for any of your subscribers, so you can look people up and help them faster.

• No more blurred contacts. Emails that used to be hidden for anyone opted out of marketing are now fully visible.
• Resolve issues quicker. Look up a subscriber by email to help with questions that come in through DMs or your community.
• Opt-outs are still respected. The Marketing column stays on the Audience tab, and both CSV exports and webhooks honor it, so there’s no risk of marketing to someone who opted out.

Share content for $0 so people can try you before they buy, then track them all the way to paid.

• Unlock with just an email. Users get access with no credit card. A Playbook account is created or matched on the spot.
• New members auto-follow you. Everyone who claims an offer starts following your account, so your content reaches them going forward.
• Choose exactly what’s included. Bundle programs, community access, and Extras like PDFs into the offer.
• In-app claims are tracked. Existing users see a “Free” badge and tap to claim, which keeps your audience and analytics data clean.
• Follow the full funnel. See who claimed and who converted from free to paid in your Audience and Analytics tabs.
• Edit anytime. Because the offer is free, you can change what’s included after publishing.

Launch your own subscription straight from the Offers tab, with full control over pricing, access, and how new members join, and no disruption to your current subscribers.

• Run Platform and Exclusive side by side. Set your own price and offer both at once. Existing subscribers stay grandfathered on Platform while new members check out on Exclusive by default.
• Differentiate what each plan includes. Toggle Community, Direct Messages, and Livestreaming on or off independently for Platform and Exclusive.
• Add optional free trials, set independently for monthly and annual, so you can offer a trial on one plan without the other.
• Give subscribers two ways to switch. They can upgrade to Exclusive with their remaining Platform value prorated across, or keep Platform and add Exclusive on top.
• Nudge them when you’re ready. Send up to two push notifications encouraging subscribers to move to Exclusive.
• Change pricing whenever you want. Update monthly or annual prices anytime from the Offers page. New pricing applies only to new subscribers, so start low to build momentum and raise it as you add value.

Help articles:

• How to Turn On an Exclusive Subscription
• Set Up an Exclusive Subscription
• Change Your Exclusive Subscription Price

Package and sell anything on Playbook from one place, then price and present it however you like.

• Bundle multiple products into one checkout page, including one-time programs, subscription programs converted to one-time purchases, and Extras like PDFs, guides, and videos.
• Paywall your Extras. Toggle a paywall on any PDF, slide deck, video, or link to make it a purchasable item or add it to a bundle.
• Build a free lead magnet. Create a freebie in Extras, add it to an offer, and discount it to $0 to drive sign-ups.

Share long-form video in your Extras tab, separate from your workout content.

• Upload standalone videos that live in Extras, kept apart from your workout and exercise library.
• Full-width playback on any device, so portrait or landscape both look right.
• Up to 10 minutes per video, with a custom banner image or the default text style.
• Likes and comments built in. Comments are on by default and can be toggled off, and you can hide or unhide individual comments to moderate.

Give your audience value beyond workouts with a dedicated content tab on your channel.

• Add external links that open in the browser with no paywall, ideal for social profiles, affiliate shops, or a LinkTree-style hub.
• Upload PDFs like meal plans, guides, and trackers, gated behind a subscription or purchase.
• Create swipeable Slides from images for day-by-day guides or challenge instructions, also gated.
• Manage it your way. Turn the tab on or off, reorder items by drag and drop, and rename the tab to match your brand.

Program running into any workout, or build a session that’s all running.

• Add running as an exercise in any workout, or make a run-only workout, and combine it with circuits, autoplay, or other exercises.
• Choose Outdoor or Treadmill. Outdoor runs can be time-based or distance-based; treadmill runs let you set time, speed, and incline.
• Coach with audio cues on outdoor runs, uploaded from desktop or recorded in the mobile app.
• Clear tracking for users, who see every segment with total and individual durations and can start, pause, and resume in the app.