Product updates

What we've shipped, what we're building next, and why we're excited about all of it! Follow along as we keep making Playbook better for creators and their subscribers.

Creator Experience

Lifecycle messaging

Automated emails and in-app notifications that fire at key moments, like when a trial ends or a member goes quiet. Playbook runs them out of the box, and you'll be able to edit the messages yourself.

Why we're building it

You can stay hands off and Playbook will help you convert users and hang on to those that might be bouncing. We win when you win, and we want to take this off your plate.

User referrals

Subscribers get a link to share you with friends and earn real cash every time someone they refer signs up. Your audience grows itself while they get paid.

Why we're building it

Your audience is your biggest megaphone. Putting them to work, with a monetary reward, brings in an already-warm audience to your experience.

In-app, personalized creator guidance

Growth tips built right into the app, with personalized recommendations pulled from your own numbers, your audience, and what's converting across Playbook. Ask what to post or build next and get a direct answer, not generic advice.

Why we're building it

We have the data from helping thousands of creators like you. We want to take the decisions off of your plate and help you grow quickly.

Higher-converting landing and checkout pages

We continuously test the whole buying journey, from your landing pages to checkout, to find the highest-converting experience in fitness and roll the winner out to you.

Why we're building it

More of the audience you already have becomes paying subscribers, and you get the benefit of experiments run across all of Playbook, with no extra work from you.

Nutrition templates

Build your own recipes and meal collections that sit next to your workouts, so you can coach food and training in one place.

Why we're building it

Your users come to you for expertise in the gym and the kitchen. We'll make your recommendations for how to eat and what to eat as beautiful as your Workouts.

Cancellation flows

When a member hits cancel, Playbook automatically shows them a win-back offer. It saves subscribers you'd otherwise lose, with nothing for you to set up.

Why we're building it

The cancel button is the one moment you're almost never there to catch. Playbook steps in right at that exit with an offer, turning a cancellation into a second chance instead of a lost member.

Subscriber Experience

Core workout experience

Subscribers can preview a workout before it starts, swap out exercises that don't fit, and experience better casting, timers, and logging. Plus, some usability fixes for a smoother workout all around.

Why we're building it

A workout is easier to finish when it's easy to follow, easy to adjust, and easy to track. This takes the friction out of every session so the focus stays on training.

Programming experience

Ready-made weekly and monthly plans that drop straight into the calendar, so what's next is always clear. Subscribers can follow a program in sync with everyone else on it.

Why we're building it

Progress comes from consistency, and consistency is easier when there's a clear plan and no daily guesswork about what to do. A set schedule turns good intentions into steady results.

Nutrition tools

Subscribers can log meals and see simple macro targets right beside the workouts. Food and training in one app.

Why we're building it

Real results depend on what happens in the kitchen as much as the gym. Tracking food alongside training closes that gap and makes the whole fitness picture work together.