For fitness and wellness creators, coaches, and instructors

A business as big as your impact

We believe the people who change lives deserve a business as big as their impact. So we obsess over one thing: helping you turn your craft into a scalable business, so the world gets healthier as you grow.

2016 Founded

$233M+ Paid to creators

250k+ Active subscribers

2,500+ Earning creators

80M+ Workouts done

Start your business Meet the team

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Who we are

The team behind your business

We're 100% remote and globally distributed: 41 people across 30 cities. We come from fitness, product, and growth, and many of us built our own businesses on this platform. The software is the easy part. The people behind it are the difference.

Join the team

Amir Shahzeidi Head of Growth & GTM

Ashley Strich Head of Design Operations

Bartosz Owczarek Backend Engineer

Brett Malaney Head of Customer Service

Brooke Bohning Creator Strategist

Cezary Kopacz Lead Mobile Engineer

Chelsea Hofer Creator Strategist

Codi Damiano Coaching Services Manager

Conor Fathe-Aazam Senior Designer

Courtney Worthington Creator Strategist

David Sarfin CFO

Deanna Magro Creator Strategist

Demos Kapogiannis Customer Support

Eden Metzler Senior Marketing Specialist

Evan Dorfman COO

Jaimie Chapman Head of Marketing

Jason Oliver Director of Product

Jedrzej Bogacki Engineering Team Lead (Growth)

Jeff Krahel CEO

Jessica Brinkoetter Community Manager

Jessie Hilgenberg Creator Strategist

Joy Gutierrez Customer Support

Kacper Witas Engineer

Klabera Komini Head of Creator Management Team

Konrad Lisiczyński Engineer

Krzysztof Pelczar iOS Engineer

Mariusz Jasinski Head of Engineering

Mark Steffen Head of Product

Michał Chrobak Backend Engineer

Mikolaj Nowakowski Senior React Native Developer

Morgan Haley Creator Strategist

Nery Córdova Engineering Team Lead (Flush)

Patrycja Krzeszowiec Full Stack Engineer

Patryk Jaruga Senior QA Engineer

Paulina Niewiadomska Product Designer

Roberto Stevenson Workout Programming Manager

Scott Hibberd Sr Analytics Engineer

Steven Van Troxell Senior Designer

Tamara Dika QA Engineer

Tomira Szyler Customer Support

Wojciech Pytlarz Product Designer

How we work

What we’re all about

Creators come first at Playbook. We win by building the best version of ourselves, taking real ownership, and communicating with directness and care so we can move fast and deliver excellent outcomes.

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Value 01

Creator obsessed

We exist to make fitness creators successful. Every decision starts with what helps them earn more and grow faster.

Value 02

Build the best version of you

We invest relentlessly in our own growth. The better we get at our craft, the more our creators win.

Value 03

Drivers, not passengers

We act like owners. Everyone here spots problems, takes initiative, and moves fast to make our creators' businesses better.

Value 04

Be vocal, be direct, pay attention

We communicate with candor and care. Honest, direct feedback is how we do our best work and deliver real outcomes.

Why the work matters

The creators we’re building for

Every role here ladders up to one outcome: more creators making a living doing what they love.

Join the team

Think you can help creators win?

We're growing fast across Growth, Product, and Engineering. If the mission lands with you, start the conversation. We move quickly and we're candid at every step.

100% remote

Flexible hours and an async-friendly culture, with teammates across the globe.

Flexible PTO

Open time off policy, and we count on you taking at least 4 weeks off a year.

Yearly team retreats

We get the whole crew together in person to build, plan, and celebrate.

Competitive pay

A compensation package that rewards the value you create for creators.

See where you fit

Every role here ladders up to one outcome: more creators making a living doing what they love. Don’t see your role? Reach out anyway.

See open roles

Ready to build a business as big as your impact?

Join 2,500 creators earning on Playbook. Zero upfront, no monthly fee, and a team that only wins when you do.

Start your business Or see open roles